The first lottery you always win

Get a discount voucher for our 15 online shops by email.

From 10% to 100% discount - anything can happen, but everyone wins!

Christmas is getting closer!

Discover our holiday suggestions now and find the perfect gift for your loved ones.

Steffi Love

Hello Baby

Whether it's the growing baby bump or the exciting birth – lots of fun awaits you.
With our Steffi, you can experience up close how her belly grows until the baby is born. Press the button and watch the miracle happen.

ScreamerZ

Guaranteed Laughter!

Are you ready for the wildest toys? Our Screamerz figures are fun and a real mess.
Squeeze, shake and pull out everything these funny characters have to offer - they're guaranteed to make you laugh!

Hunting for a bargain?

Get up to -60% off our exclusive bundles and best-selling items with our limited deals.
Only while stocks last. It pays to be quick!

Curious now?

Glibbi

Ultimate Bath Fun

Whether it's the cute unicorn, the glowing jellyfish, or the exciting dino surprise – with Glibbi, it never gets boring!
Enjoy glowing slime with the Glibbi Glowy jellyfish or discover great surprises with our unicorn and dino bath bombs.

Bloxies

It's hip to be square

Unique playing and collecting fun with Bloxies in a square, colourful design.
The more Bloxies you have, the more fun it is!
For collecting, stacking, trading and playing!

Pamper Petz

The cute Pamper Petz animal babies are looking for a new loving owner.
The babies can drink from their bottles and pee in their nappy!

Which one will become your next pet?

Fireman Sam

Fireman Sam is on hand to help! The fireman from Pontypandy is always on the road to lend a hand to people in need.

Get ready for some heroic stories in your child’s bedroom!

Newly arrived
EL Unicorn

Dress up dolls

EL Unicorn

105733728

€9.99

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New
EL Unicorn
EL Kayak

Dress up dolls

EL Kayak

105733698

€9.99

More
New
EL Kayak
EL Fashion

Dress up dolls

EL Fashion

105733727

€8.99

More
New
EL Fashion
EL Timmy Surfer

Dress up dolls

EL Timmy Surfer

105733740

€5.99

More
New
EL Timmy Surfer
ABC City Team

Toy cars

ABC City Team

204115014

€17.99

More
New
ABC City Team
ABC Jays Jump N Fun Tower

Toy cars

ABC Jays Jump N Fun Tower

204117002

€39.99

More
New
ABC Jays Jump N Fun Tower
ABC Felix Fire Station

Toy cars

ABC Felix Fire Station

204117001

€29.99

More
New
ABC Felix Fire Station
Sam Fireman Helmet New Version

Fireman

Sam Fireman Helmet New Version

109252596

€14.99

More
New
Sam Fireman Helmet New Version
SpongeBob Feature Plush, 30cm

Interactive soft toys

SpongeBob Feature Plush, 30cm

109491008

€34.99

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New
SpongeBob Feature Plush, 30cm
Bloxies Vehicle Playset

Animals

Bloxies Vehicle Playset

105952629

€19.99

More
New
Bloxies Vehicle Playset
ABC Cozy Friends, 3-asst.

Toy cars

ABC Cozy Friends, 3-asst.

204111013

€7.99

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New
ABC Cozy Friends, 3-asst.
ABC Cozy Kai

Toy cars

ABC Cozy Kai

204115013

€17.99

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New
ABC Cozy Kai
ABC Cozy Caro

Toy cars

ABC Cozy Caro

204114016

€14.99

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New
ABC Cozy Caro
Brickgame LCD-Game

Action games

Brickgame LCD-Game

108614688

€3.99

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Brickgame LCD-Game
Moving Puzzle Numbers

Games of skill

Moving Puzzle Numbers

108614687

€2.49

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Moving Puzzle Numbers
Sticky Ball, 2-ass.

Birthday party & accessoires

Sticky Ball, 2-ass.

108614690

€2.49

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Sticky Ball, 2-ass.
Our top sellers and recommendations
Topseller
Stampy, Drawing Board with Sound Pen

Magnetic drawing boards

Stampy, Drawing Board with Sound Pen

106334629

€24.99

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Stampy, Drawing Board with Sound Pen
Sam Fire Swift Rescue Plane

Fireman

Sam Fire Swift Rescue Plane

109252615

€49.99

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Sam Fire Swift Rescue Plane
Sam Fire Engine Venus 2.0 incl. Figurine

Fireman

Sam Fire Engine Venus 2.0 incl. Figurine

109251094

€32.99

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Sam Fire Engine Venus 2.0 incl. Figurine
Sam Fireman Rescue Set

Fireman

Sam Fireman Rescue Set

109252477

€29.99

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Sam Fireman Rescue Set
Sam Fireman Feature Helmet

Fireman

Sam Fireman Feature Helmet

109252365

€23.99

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Sam Fireman Feature Helmet
Sam Vet Rescue with Trailer

Fireman

Sam Vet Rescue with Trailer

109252624

€39.99

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Sam Vet Rescue with Trailer
Art&Fun Soft Dough 4+1 Bonuspack

Playdough

Art&Fun Soft Dough 4+1 Bonuspack

106322264

€5.991 kg = €8.56

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Art&Fun Soft Dough 4+1 Bonuspack
Sam Fireman Gloves

Fireman

Sam Fireman Gloves

109252475

€14.99

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Sam Fireman Gloves
Sam Helicopter Wallaby II with Figurine

Fireman

Sam Helicopter Wallaby II with Figurine

109251002

€44.99

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Sam Helicopter Wallaby II with Figurine
Sam Trevors Bus incl. Figurine

- 29 %

Fireman

Sam Trevors Bus incl. Figurine

109251073
€19.99

€27.99

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Sam Trevors Bus incl. Figurine
Sam new Ocean Rescue Station

Fireman

Sam new Ocean Rescue Station

109252518

€69.99

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Sam new Ocean Rescue Station
ScreamerZ Bear

Teddy bears

ScreamerZ Bear

105953331

€19.99

More
ScreamerZ Bear
Sam Figurines 2 pcs. pack V, 4-ass.

Fireman

Sam Figurines 2 pcs. pack V, 4-ass.

109252623

€11.99

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Sam Figurines 2 pcs. pack V, 4-ass.
CCL Poo Poo Puppy

- 29 %

Animals

CCL Poo Poo Puppy

105893264
€24.99

€34.99

More
CCL Poo Poo Puppy
Sam Police Wallaby

Fireman

Sam Police Wallaby

109252537

€32.99

More
Sam Police Wallaby
Disney, Stitch 25cm

Disney soft toys

Disney, Stitch 25cm

6315876953

€17.99

More
Disney, Stitch 25cm
Top brands
Simba Toys News
Super Mario Plush figurines_1

30.11.2022

Super Mario Plush figurines

Cuddle fun with the Nintendo heroes

Super Mario Plush figurines
Fireman Sam New Ocean Rescue Center_1

04.11.2022

Fireman Sam New Ocean Rescue Center

With exiting play features

Fireman Sam New Ocean Rescue Center
Pamper Petz Tiger_1

17.10.2022

Pamper Petz Tiger

Drinks and makes in the diaper

Pamper Petz Tiger
Slime Gang_1

14.09.2022

Slime Gang

The totally crazy slime fun

Slime Gang
Glibbi Paw Patrol Bath bomb_1

09.08.2022

Glibbi Paw Patrol Bath bomb

Bath fun with the dog gang

Glibbi Paw Patrol Bath bomb
Fireman Sam Junior_1

20.07.2022

Fireman Sam Junior

Perfect for small children hands

Fireman Sam Junior
Bandiniz_1

20.06.2022

Bandiniz

Colourful and transformable

Bandiniz
Glibbi Magic Brush_1

17.06.2022

Glibbi Magic Brush

Become a bathtub artist

Glibbi Magic Brush
ChiChi LOVE Loomy_1

25.04.2022

ChiChi LOVE Loomy

With luminous leash

ChiChi LOVE Loomy

Light Up Your Child's World with Simba Toys

When laughter rings through the house, little eyes light up happily, and time flies by, it's a sign that Simba Toys has once again worked its magic. Since the 1980s, we have focused on producing high-quality toys that will become your child's favourites in no time at all. To ensure that every child finds what they are looking for at Simba Toys, we rely on a wide variety of brands and licences, including Disney, Chi Chi LOVE, Peppa Pig, Fireman Sam and Steffi LOVE. Despite the considerable selection, we produce every single children's toy with the utmost care and attention to detail. This approach results in toys that enrich your child's playtime day after day.

The Vital Role of Play in Early Childhood

Play is an essential part of every child's daily life. It's not just fun; it's also incredibly valuable for learning and development. After all, it has long been undisputed that age-appropriate children's toys, such as those you can find at Simba Toys, can support children in their development.

Discover the world of Simba toys, where every piece enriches your child's motor development. From cuddly soft toys to exciting construction games and thrilling outdoor play, our toys are perfect for developing motor skills and coordination through play. With Simba, every game becomes a journey of discovery where your child will enthusiastically develop their motor skills and discover their love of movement.

Some children's games are great for solo play, helping your child become more independent. However, toys meant for group play have a special benefit: they help develop your child's social skills. After all, players have to discuss and exchange ideas with each other, take each other's needs into consideration, communicate their own ideas and solve problems if necessary. When you play together with your child, you also create a situation that can have a positive effect on your bond with each other. You get to know other facets of each other and experience hours of fun.

Simba toys take your child on a creative adventure, sparking their imagination. They inspire kids to create their own stories and roles, exploring their creativity and thinking outside the box. Through play, they also sharpen their powers of observation, learn to categorise different sensory stimuli and concentrate fully on one thing.

Play also helps with emotional growth. Through play, children can understand their experiences better, explore their feelings, and learn how to handle emotions. With Simba toys, your child not only discovers themselves and their emotions, but also their abilities and the world around them.

Simba Toys: Your Child's First-Ever Friends

Simba toys are designed to accompany your child throughout their childhood for years to come. In the Simba online shop, you will find toys for children of different ages, developmental stages and interests. These are organised into clear categories so that you can quickly get an overview.

The dolls & accessories category is aimed at little doll parents. Here, dolls of different types and matching accessories are waiting to find a loving home. This product category also includes exciting sets, such as the popular Mini New Born Baby Set, which enable various play scenarios.

Our soft toys from Simba Toys are perfect for hugging and loving, making them a child's favourite cosy companion.

For creative kids, our paint & craft section is a treasure trove. We have everything from modelling clay to glow stickers to spark endless creativity.

The Simba Toys collectible & toy figures are little masterpieces full of detail. Many of them have exciting accessories at their side, which further enrich the play experience. The best example is the Fireman Sam figure with Mercury Quad. The set includes a Sam figure, a robust vehicle and a first aid box with fire extinguisher and axe, ideal for any children's adventure. Incidentally, Simba Toys also offers a wide range of Fireman Sam toys that will delight fans of the TV hero.

Are you looking for children's toys for the little ones? Then you've come to the right place in the toddler & baby toys’ category. There, you will find numerous toys that can accompany your child from their very first months of life.

Our bath toys invite children to splash around and play. Especially children who don't like jumping into the bath benefit greatly from the toys. Because they turn bathing from an unloved chore into maximum fun.

Our construction toys from Simba Toys let your child become a master builder, with colourful blocks and marble runs for endless construction fun. The Blox products can be easily combined with each other and are compatible with the building block systems of many other manufacturers.

Our musical toys, including kid-friendly guitars, keyboards, and microphones, are perfect for little musicians to enjoy a unique musical experience.

And then, of course, there are our role-play toys. Wonderful costumes and matching accessories, including the Fireman Sam helmet, allow your child to slip into a wide variety of roles, try out new things and deal with everyday life through play.

Beach & water toys and outdoor toys from Simba Toys provide outdoor fun. These Simba toys are mainly designed for outdoor use and bring an extra dose of fun to the garden, paddling pool, sandpit, and pool.

Simba kids games open up a large, colourful world of games to play alone and together. They cover a wide range of interests and are available in such a wide variety that boredom is guaranteed to be a thing of the past.

Simba Toys: Crafted with Expertise

With original designs, top quality, and reliable safety, Simba Toys brings together what naturally belongs together. Our decades of experience in toy production have taught us what children and parents want: Durable, age-appropriate children's toys with loving designs that promise enormous fun.

To ensure the high safety and quality of Simba toys, we take the greatest care in production and have every product tested internally and by independent institutes. We are constantly optimising our existing toys and developing new ones, always with the needs of children in mind. In this way, Simba Toys guarantees high-quality, trustworthy children's toys.

Simba Toys Online Shop: Always Here to Assist You

We make online toy shopping a convenient and enjoyable experience. The basis for this is our wide range of products, which includes only branded products of outstanding quality. This makes it easy for you to decide in favour of a Simba toy because you don't have to worry about the high quality and safety of the toys. If you would like additional support, you can always refer to the Kiddo recommendations, the detailed product information and our blogs.

To make shopping for toys online as convenient and uncomplicated as possible, we offer several payment and delivery options. We also endeavour to deliver as quickly as possible, ensuring that the anticipation of receiving your Simba toy is short-lived. Should you require additional information or have any specific questions, our customer service team will be happy to help. They will personally take care of your request: because your satisfaction is our mission.